-The Matrix- What is Real.
-Marx- our involvement of the world= labour, our experiences are conditioned by our experiences.
-Products to commodities, exchange value.
-Money- exchange relation, abstraction of use value.
-Trading and exchanging-market places/money.
-Our relationship with the world becomes indirect.
-Directing engaging with the world around you is destroyed by capitalism according to Marx.
We have to sell ourselves in order to survive.
-A simple object becomes a commodities.
-In the post war environment there was a boom in production.
-Berger-Ways of Seeing
-Use Value
-Concept (Signified)
Sound-Image (Signifier)
'Hyperreality is used in semiotics and postmodern philosophy to describe a hypothetical inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is a way of characterizing what our consciousnessdefines as "real" in a world where a multitude of media can radically shape and filter an original event or experience. Some famous theorists of hyperreality include Jean Baudrillard, Albert Borgmann, Daniel Boorstin, and Umberto Eco.'
http://en.wikipedia.org/wiki/Hyperreality
'Simulacra and Simulation is most known for its discussion of symbols, signs, and how they relate to contemporaneity. Baudrillard claims that our current society has replaced all reality and meaning with symbols and signs, and that human experience is of a simulation of reality. Moreover, these simulacra are not merely mediations of reality, nor even deceptive mediations of reality; they are not based in a reality nor do they hide a reality, they simply hide that anything like reality that is irrelevant to our current understanding of our lives. The simulacra that Baudrillard refers to are the significations and symbolism of culture and media that construct perceived reality, the acquired understanding by which our lives and shared existence is rendered legible; Baudrillard believed that society has become so saturated with these simulacra and our lives so saturated with the constructs of society that all meaning was being rendered meaningless by being infinitely mutable. Baudrillard called this phenomenon the "precession of simulacra".'
http://en.wikipedia.org/wiki/Simulacra_and_Simulation
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